PAREXEL Medical Communications, using e-tractions technology, has a proven and unique model for eMarketing. We start by building awareness and making sure that the target audience can easily find the marketing message. Once we have attracted the right audience, we use information and/or entertainment to engage that person with the brand and take a call to action. Now secured as a customer, we can build on the relationship with an email campaign designed to increase the lifetime value of that customer.
90% of physicians use the Internet daily. 80% of the US population uses the Internet and 62% have spoken to their doctor about a symptom, a condition, or a treatment they discovered online.
The Internet delivers targeted, engaged audiences cost effectively. It is a flexible medium that provides diverse communications opportunities from banners to web sites to email and more.
PAREXEL Medical Communications helps companies connect to the right audiences by providing top-notch audience generation and conversion skills, leading web analytics, expert medical and clinical editorial content, as well as world-class relationship marketing capabilities.
We also help optimize web site content, traffic, and organization, whether working independently or in concert with our clients' existing providers.
Such unique capabilities are provided using e-tractions technology and creative interactive media, plus regulatory and medical writing expertise.
For more information contact info@parexel.com
