Biotech Innovation: Linking real-world data and patient insights to help demonstrate asset value
In this study, Parexel highlights how we linked real-world data (RWD) with patient insights using innovative data science techniques, including tokenization. By using a direct-to-patient approach with questionnaires and linking the responses to real-world data RWD through tokenization, Parexel was able to gather valuable information about patient experiences, treatment preferences, and social determinants of health. Ultimately gaining a more holistic view of patients with chronic heart disease being treated with anticoagulants.